What does the term 'voice' refer to in storytelling?

In storytelling, 'voice' refers to the unique style and tone through which a story is conveyed, which significantly influences how readers connect emotionally with the narrative. This includes the choice of words, sentence structure, and the overall perspective from which the story is told. A writer’s voice can evoke specific feelings, create atmosphere, and engage readers, helping them to immerse fully in the story. By establishing a distinct voice, an author can reflect their personality, the themes of the story, and the nuances of the characters, leading to a more impactful reading experience.